Promoting a product or service in marketing is an important part of the Marketing mix. Companies have come up with innovative ways to communicate their messages, from brochures to digital advertising. The latest addition to the range of marketing options is NFTs. Super fans can be engaged with NFTs. By definition, NFTs are exclusive. NFT marketing is a powerful tool to increase brand awareness because of its exclusivity and uniqueness.
Consumer brands need to be heard among the many services and products available today. These companies have a route to market. These companies’ revenues come directly from everyday consumers. Retail consumers have dynamic needs, which drives consumer brands to invent in every area of their marketing mix.
Marlboro, Kodak, and Coca-Cola have shaped advertising and been at the forefront in innovative marketing. Let’s look at five consumer brands’ NFT promotions that have made a difference in advertising and inspired others.
1. Coca-Cola
Coca-Cola launched 4 NFTs in July 2021. Each NFT provided a multi-sensory experience that opened up new possibilities for owners. To make this possible, Coca-Cola collaborated with Decentraland (one of the most prominent names in Metaverse innovations). The character from Decentraland can wear a Coca-Cola bubble coat that was given to one of the NFTs.
These NFTs were auctioned by Coca-Cola on Open Sea, an international friend day. The collected revenue was used for the Special Olympics. The winner also received a Coca-Cola fridge.
2. Nike
Nike is a pioneer in remarkable advertising. The iconic “Just do it” campaign by Nike has had a profound cultural impact.
Nike recently purchased RFTKT studios, which specialize in creating cutting-edge collectibles. These sneakers and shoes are NFT-enabled. Imagine a metaverse avatar wearing a Nike sneaker. What if this sneaker was the only one made? It is exciting to imagine the possibilities this collaboration could create.
3. Lamborghini
Lamborghini is the only brand that can talk about exclusivity when it comes to exclusivity. Lamborghini released five limited edition space-themed NFTs in their “Epic road trip” campaign. Lamborghini teamed up with NFT pro to launch this campaign.
One of the NFTs features a stunning image of a Lamborghini Aventador tearing through space. This image features 1500 photos of Lamborghini parts.
The NFT can be linked to a physical component that was sent to the International Space Station and returned. Through a QR code, the physical component can be linked to digital artwork.
4. Burger King
Burger King has launched a NFT campaign called “Keep it real Meals” with Sweet, a NFT platform. This campaign saw Burger King collaborate with three singers, Nelly, LILHUDDY and Anitta. Each singer is able to collect three collectibles.
Customers can choose from one of three boxes when they order a Burger King meal at any participating restaurant. Each box contains a QR code. The customer receives an NFT when he/she scans the QR code. The customer now needs to find two additional NFTs from the same series. After collecting all three, he/she will be rewarded with a fourth surprise NFT. For collecting all three NFTs, customers can win whopper burgers for a year. The campaign also offers the chance to meet the singer via video call.
5. Samsung
Samsung has been vocal in its support of Crypto innovation. Samsung has partnered with Nifty Gateway, a NFT marketplace operated by Gemini, to launch a Smart TV NFT platform within its premium TV range. On Smart TVs, users can search and buy NFTs. This is a first-of-its-kind innovation and has not been done by any other TV brand. More than 5000+ digital artworks are available to consumers. Beeple, who is a marquee name in the industry, is one of these artists.
Samsung wants to make it possible for a billion people access to this art.
Learn more: How to Find NFT Projects: A Complete Guide To NFT Investment
Final thoughts
The NFT industry is booming with big brands entering the space. Others in the Industry will likely follow their lead or draw inspiration from them. NFTs are a great way to generate buzz in the media and get consumers’ attention. Super-fans love them because they offer exclusivity and a great way to show your support. The NFT market is expected to grow at a 30% annual CAGR. NFT marketing could soon be a part of every company’s marketing plan, thanks to its growth and adaptability to the new technology.
Top 5 Brands that Use NFTs for Promotions ZebPay
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