Instagram TV ads are still in their infancy. As a result, you should test your campaign with a variety of audiences to see which ones perform best. The most affordable campaign objective is to raise brand awareness, and reach campaign objectives are the most cost-effective. As Instagram wants to gather data about its users, it may offer a price cut for a limited period of time. To attract the largest number of viewers possible, you should use a combination of high-quality visuals, intriguing ad copy, and a compelling call to action.
Facebook Watch and IGTV have had a rocky start. The social network has since made changes to its algorithm, and it is still unclear how well these changes will affect IGTV ads. In the meantime, influencers have had a hard time integrating IGTV because they lack the data required to accurately determine how the ads will perform. However, this is not a reason to abandon short-form videos on Instagram and start creating long-form videos.
Despite the slow start, Instagram has now announced an internal prototype of a partner program in 2020. IGTV ads will be inserted into videos uploaded by influencers and content creators. If these tests go well, it will be possible for influencers to earn a steady income with IGTV. And Instagram also wants to make it a sustainable source of revenue for influencers, who are now able to make a living from their videos.
In announcing its IGTV ads, Instagram hopes to attract more content creators to use the service. It wants to share 55% of its ad revenue with creators, similar to the split YouTube offers to its Partner Program creators. The addition of IGTV ads could potentially increase Instagram’s appeal to top influencers and make it an even more competitive space. And if the program goes well, it may even become a supplementary channel for creators, offering them expanded opportunities for monetization and growth.
IGTV ads are a natural fit for the long-form video-sharing feature of Instagram. Those who have a video on their account will see ads whenever they click to watch the full video. However, the company is treating this early rollout of IGTV ads as a test and will only open it up to a select group of creators and marketers. Until then, the ads will be limited to a few creators, including Sephora, Ikea, and Avani Gregg.
Despite its shortcomings, IGTV offers a valuable opportunity for influencers and brands to leverage their influence on Instagram and boost brand visibility. Influencers have large audiences and are highly influential, and choosing the right influencers can boost visibility, sales, and engagement. But before you go ahead and invest in IGTV ads, you must first establish a mutually beneficial relationship with the content creators. Despite its infancy, IGTV ads will pay off as the platform becomes more popular.
In addition to IGTV ads, brands can also post IGTV videos in Stories. Viewers can then tap to view the videos. Additionally, these videos are shared on Facebook Watch. The versatility of IGTV ads is its greatest selling point. Influencers who have a large following on the platform will have a strong incentive to follow the brand or influencer. The videos can be up to an hour long, which may help influencers to attract new audiences and maintain their current following.